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Getting people interested in issues like energy poverty can be challenging. How do you plan to do it?

It’s definitely a tough issue to communicate fluidly and succinctly. In addition to our normal online channels (Facebook, Twitter, etc.) we are going to be creating some video components to help relay the magnitude and importance of sustainable energy for the future. We are also working in conjunction with the UN to create other projects throughout the year.

What has the response been like from fans (and maybe non-fans)?

So far the response has been very positive, but we are just getting started. I hope momentum continues to build through the year to facilitate a very strong interest in the issues of energy poverty.

There are so many issues related to energy. What stands out to you as being particularly pressing?

Fewer than 25 percent of households in Haiti are connected to electricity grids. That means 75 percent of households are lit using kerosene lamps, candles. In addition to being dangerous, this is also far more expensive than electricity. With sustainable energy, neighborhoods are safer at night, medical services can be more effective, and children can study and play after the sun goes down. Our solar light bulb is hopefully a small first step towards a far better quality of life for millions of Haitians.

How far do you think social media can go in creating change?

As has been seen in 2011, social media can be revolutionary. The potential social media has to create change is just starting to be tapped.

What do you hope to have achieved by this time next year?

Power the World is a pledge to help one million families gain access to clean energy solutions. That’s the goal, and with the help of music fans everywhere, we hope to achieve it. Once again, you can help by going to www.powertheworld.org. Make a $10 donation and Music for Relief will provide a solar powered light bulb for a family in Haiti without access to energy.

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