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In each location—selected to offer “different cultural backgrounds” throughout their image catalogue—the business partners with local NGOs and youth projects which work with at-risk youth to provide well-rounded support. They then loan out a camera to each teenager and have them sign a contract in which they agree to pay off broken or lost cameras with their earnings if necessary.
FairMail sells the images to publishing houses who licence them everywhere from stock photography websites to on-demand print shops. The progress of each individual photographer can be tracked on FairMail’s website, and each product sold also includes a picture of the photographer on the back, as a reminder of their story. Sales are tracked and money is dispersed each quarter to the photographers for their sold work. Some of FairMail’s top earners have reached more than $10,000 in their careers.
“Our teenagers don’t need pity,” den Hond said. “They need customers who buy their product just because they love their pictures. After that it is great if they come back for more because they also love the story behind each of the cards.”
Photo courtesy of Luis Gómez Rodríguez / FairMail.
Visit Fairmails website.